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Every year bargain hunters look forward to Cyber Monday. With one-day-only specials and deep discounts from online retailers, Cyber Monday deals help shoppers get a jump-start on their holiday shopping. Many online retailers such as Amazon, Old Navy and Wal-Mart are offering free shipping, special discounted items and coupon codes for a percentage off your total purchase. If you haven't taken advantage of these deals yet today, it's not too late! Most are available until midnight tonight.

The best way to find out what retailers are offering is to go directly to their site. Many have sales posted on their homepage, while others are not as obvious and have dropped the prices on certain items for today only.

The secret to maximizing how much you save today is to utilize online tools such as price comparison tools as well as online coupons. CoolSavings.com has both!

Here is a quick example to show you just how easy it is to find deals online using this strategy—in 2 easy steps:

1. Simply go to CoolSavings.com and click the Compare Prices tab to get started. Next to "Find Products" type in the product you would like to compare prices for. Let's say you want to send a bouquet of flowers to a family member in another state, so you type in "roses". When you hit the search button, you will see that ProFlowers currently has the lowest price and is selling a holiday bouquet of flowers for only $19.99.

2. Armed with the information on which online retailer has the best deal on roses, you can go see if that retailer has an online coupon that can potentially save you even more money. Simply go to the Online Coupons tab on CoolSavings. Since you know the name of the merchant in this case is ProFlowers, you can search alphabetically through our list of merchants. ProFlowers has a coupon listed for 10% off your entire order—so now, not only have you found the best deal for flowers through comparison shopping, you are also able to save an additional 10% on top of that!

It only takes a couple minutes and a quick search on CoolSavings.com to find some great deals online.

Happy Shopping today and if you have time, check out a great clip of our very own CEO on CBS 2 Morning News discussing how consumers can save at CoolSavings and other sites on Cyber Monday!

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